Affordable Housing Development Proposed at 23022 Ventura Boulevard in Woodland Hills
A vacant parcel along Ventura Boulevard in western Woodland Hills may soon give way to a new affordable housing development called Valleris on Ventura.
Proposed for 23022 W. Ventura Boulevard, the project would consist of a new seven-story apartment building featuring 96 one-, two- and three-bedroom residential units along with parking for 63 vehicles. The development is being proposed by Los Angeles-based Samuelian Group, with contemporary architectural design by DFH Architects.
The project would reserve all apartments, with the exception of an on-site manager’s unit, for low- and moderate-income households. To make the project possible, the developer is requesting affordable housing incentives from the City of Los Angeles that would allow for a larger building than would otherwise be permitted under the property’s existing zoning.
Renderings show a clean, modern podium-style building fronting Ventura Boulevard, with a white and charcoal exterior, ground-level lobby and common-area frontage, and an outdoor rooftop amenity deck. The building would rise near the Ventura Freeway, just west of the intersection of Ventura Boulevard and Fallbrook Avenue.
What makes this project especially notable is its proximity to another recently developed affordable housing project immediately to the east at 23036 W. Ventura Boulevard. That neighboring development, known as Woodlake Apartments, added an eight-story, 100-unit affordable housing building to the corridor. If Valleris on Ventura proceeds, the two adjacent projects would collectively add nearly 200 income-restricted apartments along this stretch of Ventura Boulevard.
For decades, this western end of Ventura Boulevard has been defined largely by low-rise commercial properties, surface lots and freeway-adjacent parcels. The proposed Valleris on Ventura project is another example of the continuing transformation of Woodland Hills, as underutilized sites along the boulevard are redeveloped with higher-density housing.
This proposed project is also part of a much larger development wave that has been reshaping Woodland Hills and Warner Center for well over a decade. This blog has covered numerous nearby projects and proposals over the years, including redevelopment activity around The Village at Westfield Topanga, the former Valley Music Theatre site, the former Catalina Yachts property, the Rocketdyne site, and additional apartment and mixed-use proposals around Warner Center.
Of course, the largest upcoming transformation in the area is the planned Rams Village at Warner Center at the former Promenade Mall site. That massive proposal, led by the Kroenke Organization and the Los Angeles Rams, is expected to turn the long-declining mall property into a major mixed-use district featuring the Rams’ permanent headquarters and training facility, residential uses, retail, office space, a hotel, entertainment venues, practice fields and public open space.
Whether Valleris on Ventura is viewed as a smaller standalone project or part of the larger Warner Center-area development story, it fits within a broader pattern of Woodland Hills moving toward denser residential, mixed-use and affordable housing development.
For a look back at some of that ongoing Woodland Hills transformation, see the following prior posts from this blog:
- Former Valley Music Theatre Site Will Be Developed; Woodland Hills Turning Into a Hotbed of Development — Posted April 24, 2012
- More Apartment Development, A Park, and a Chumash Village — Posted May 21, 2012
- Another Freaking Apartment Project in Woodland Hills — Posted January 17, 2013
- Westfield Begins Preparation for The Village at Topanga — Posted January 29, 2013
- Demolition Underway for The Village at Westfield Topanga — Posted August 2, 2013
- Warner Center Expansion Goes Into Overdrive — Posted March 28, 2014
- Latest Apartment Development Rumor in Woodland Hills — Posted May 12, 2014
- Woodland Hills Apartments to be Demolished for 95 Condos — Posted June 8, 2015
- Another Mixed-Use Project Planned for Warner Center Behind Fry’s Electronics — Posted March 26, 2016
Even with projects not covered here, the overall trend is clear: Woodland Hills has seen a steady stream of new residential, mixed-use and affordable housing proposals over the past several years, especially around Warner Center and the Ventura Boulevard corridor.
Whether welcomed as needed affordable housing or viewed as another major change to Ventura Boulevard’s traditional low-rise appearance, Valleris on Ventura represents one more chapter in the continuing redevelopment of Woodland Hills.
Project Details:
Project Name: Valleris on Ventura
Address: 23022 W. Ventura Boulevard, Woodland Hills, California
Developer: Samuelian Group
Architect: DFH Architects
Residential Units: 96 apartments
Building Height: Seven stories
Parking: 63 vehicle spaces
Affordability: All units except one on-site manager’s unit reserved for low- and moderate-income households
Planning Case: EAR-2026-2750-AH-HCA
You can view more SFV Architecture and R.E. here.
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Marty Mcfly
Anything and everything about the San Fernando Valley. This blog will take you back in time when the valley was covered with dirt and orange groves to a leader in the space race to its current status as America's suburb. Come along and join me on this adventure, I guarantee you have been influenced/impacted by the San Fernando Valley in one form or another even if you have never visited or heard of the SFV.
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